What We Believe
What is Optimum Nutrition?
Attaining optimum nutrition is actually much simpler than we often think. Eating in accordance with our biological design includes having as many fresh, unprocessed, uncooked fruits and vegetables as possible in our daily diet. These natural, alkaline foods contain abundant nutrients and enzymes, which are our body’s workers. Enzymes digest our food, make it into fuel, and run our bodies with amazing efficiency, all the while removing harmful toxins and increasing immunity to sickness and disease. The higher the fresh and raw content of your diet, the healthier you will feel, and the faster you will lose weight. Living foods = Healthy bodies.
Fueling Healthy Bodies
Nothing is more nutritiously absorbable than fresh juice. Imagine eating a large salad, packed with dark greens and colorful vegetables. Although delicious and nutritious in its own right, we’d be lucky to absorb and utilize 70% of it, due to lack of proper chewing and our general state of compromised digestion. Juicing lets us to extract the liquid portion of these vital foods and allows our bodies to absorb 99% of its food value, delivering optimum hydration and nutrients to our thirsty cells.
At Raw Generation, it is our passion to provide you with the highest quality fresh and unpasteurized fruit and vegetable juices possible. We wholeheartedly believe in the amazing healing powers that are locked away in fruits and vegetables, and we realize the tremendous impact our diet has on the state of our health and ability to lose weight and maintain a healthy weight.
Who we areRaw Generation was started in the beginning of 2012 by Bill and Jess Geier, father & daughter.
Bill is an entrepreneur. He has been an on again off again juicer for many years. After a short time juicing his enthusiasm would wane when he realized how time consuming and messy it was and would slip back into his bad eating habits. After gaining and losing enthusiasm several times he went in search of a company that could fulfill his desire for fresh & raw, unpasteurized, leafy green vegetable juice. There were none. He found a few companies out there that were selling juice, but none as potent as the leafy green vegetables he was juicing himself. Frustrated he thought, 'If I am looking for this product, there must be others who are looking for it too.' The seed was planted.
Jess' background is in architecture and graphic design, and completed a certification course at the Institute for Integrative Nutrition in August of 2012 to become a Certified Holistic Health Coach. Jess has been educating herself since 2010 on the benefits of improving one's diet. The path of information she came across led to her belief in a whole foods, plant based diet with an emphasis on leafy green vegetables, one of the most lacking components in American's diets.
With Bill's business experience, Jess' technical/design background, and their love of juices, Raw Generation was created.
Why we do it
In 2010 Bill lost his mother and Jess her grandmother to pancreatic cancer. It was sudden and as you could imagine very traumatizing.
After the diagnosis, Jess started researching foods that she could make for her grandmother to keep her strong and healthy so she could go through chemotherapy. This was where her understanding of the role foods play in health changed. Jess learned that the lifestyle you choose to live and, more specifically, the foods that you choose to eat play a huge role in your health. Since her grandmother's death Jess has completely changed her diet and blogs about the process of going from being someone who was focused on the mainstream calorie counting, low carb, high protein diet to focusing on eating a whole food, plant based diet with an emphasis on juicing.
Bill was soon to follow. He struggled with weight gain for years and never paid much attention to what he ate. McDonald's was oftentimes his daily stop for lunch. Despite his crummy diet, he is and has been in good health with almost Guinness Book of World Records worthy low cholesterol. But, with the passing of his mother, he decided that it was time to clean up his diet so that he has the best chance of not suffering the same fate as many people do- a diagnosis of cancer. In late 2011 Bill started eating a 100% raw foods diet and within 2 months had lost 42 lbs. His goal is to live to 110 (his grandmother lived to be 103).
Bill and Jess are turning a passion of healthy living into a business that caters to people who want to incorporate juices into their diets but are too busy to spend the time it takes.