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Bright, naturally sweet, and packed with vitamins from real fruits, our cold-pressed fruit and citrus juices are a delicious way to support your daily nutrition. Every bottle is made from raw, whole-food ingredients with no added sugars, artificial flavors, or preservatives.
Meet Jess Rosen, Certified Holistic Health Coach (CHHC)
Co-Founder & Chief Nutrition Officer
I've been a Certified Holistic Health Coach since 2012, and I co-founded Raw Generation because I believe real nutrition shouldn't require a degree to figure out. After losing both of my grandparents and watching the people I loved struggle with preventable health issues, I knew something had to change. I started educating myself obsessively, enrolled at the Institute for Integrative Nutrition, and ultimately built a company with my dad around one idea: make the power of raw, plant-based nutrition actually convenient.
My own journey wasn't straightforward either. I spent over a decade struggling with my weight before realizing I didn't need another diet. I just needed to understand how to nourish my body with real food. Restrictive diets can work in the short term, but they often leave people frustrated and right back where they started. My focus has always been on creating habits that are realistic, flexible, and built to last, not perfection, just progress.
That's the philosophy behind everything we make at Raw Generation. If I wouldn't use an ingredient in my own home, it doesn't go into our products. Period.
That’s why Raw Generation programs are so effective. They are designed to give your body the nutrition it needs in a way that works, so you can feel more comfortable in your own skin.
Which Solution Is Perfect For Me?
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Feel Lighter
Nutrient dense juice cleanses to help you feel refreshed.
Energy Support
Hydrating, antioxidant rich blends that help shake off slugginess and restore your glow.
Detox Support
Give your body what it needs to support detox processes and reduce occasional sugar cravings.
Kickstart Healthy Habits
Nutritionist-designed solutions to give you a clean break from processed foods and to jumpstart healthier eating habits.
Always Flash-Frozen
Delivering 100% raw nutrition to your door.
Flash-Freezing
At Raw Generation, we believe in the immense benefits of 100% raw, unpasteurized juice. Every recipe we make is cold-pressed and immediately flash-frozen.
This process takes freshly cold-pressed juice and immediately blast freezes it to kill bacteria and lock-in all nutrition, enzymes, and flavor. These juices are good for only 24 hours once thawed.
This is REAL nutrition.
● Locks in 100% nutrition
● Preserves all enzymes
● Maintains full fresh flavor
● Safe from bacterial growth
What are the main benefits of fruit & citrus juices?
Our fruit and citrus juices are naturally rich in vitamins, antioxidants, and plant-based nutrients from real fruits. They're a convenient way to increase your daily fruit intake and support your overall nutrition. Each flavor is nutritionist-formulated to deliver the benefits of whole-food ingredients in a fresh, ready-to-drink format.
Do these fruit & citrus juices contain added sugars or sweeteners?
No. All of our fruit and citrus juices are made from 100% real fruits and vegetables with absolutely no added sugars, artificial sweeteners, or "natural" flavors. The sweetness comes entirely from the raw fruits themselves.
Can I drink citrus juice on an empty stomach?
Most people enjoy our citrus juices on an empty stomach without any issues. However, everyone's digestive system is different. If you have a sensitive stomach, you may prefer to enjoy your juice alongside a light snack or after eating. Listen to your body and adjust as needed.
Why are the fruit juices delivered frozen?
We immediately flash-freeze all of our cold-pressed juices after pressing. We believe this is the best way to help preserve the fresh flavor, raw nutrients, and enzymes, while still being able to deliver them to your door. Frozen delivery also means there's no rush to drink them all at once. Keep them in your freezer and thaw one whenever you're ready.
Which fruit juices are best for a natural energy boost?
Our fruit and citrus juices are packed with naturally occurring vitamins and plant-based nutrients designed to support your body's natural energy. Citrus-forward flavors like Citrus Carrot and Tropical Sunrise are customer favorites for a refreshing morning or afternoon pick-me-up.
Do these juices contain the natural fiber from the fruit?
Cold pressing extracts the liquid nutrition from fruits and vegetables while separating the insoluble fiber (pulp). This makes the vitamins, minerals, and plant compounds more readily available for your body to absorb. While the insoluble fiber is removed, the soluble nutrients remain concentrated in every bottle.
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